Free live session for independent gym, yoga and pilates studio owners
What Your Gym Needs Right Now Isn't More Clients
Five questions to answer before you spend another dollar on marketing.
It's not a marketing problem. It's who you're marketing to. We'll show you where it starts and what it costs you every month.
29th of October · 1PM ET
75 minutes including Q&A · Live
Name and email. That's it.
You're not losing members because your coaching is bad.
The average gym or studio loses three to four members out of every ten, every year. Most owners respond by turning the ad spend up. More leads in the top, same leak at the bottom, and the number never really moves.
The uncomfortable part is that the leak usually starts before anyone signs. The person who cancels in month four was a bad fit in week one, and the acquisition system that brought them in was working exactly as designed.
That's the session. Not ad tactics. Where the mismatch happens, and what to do about it.
What we're actually covering
Why your churn number is an acquisition problem
The maths on what a wrong-fit member costs you across their short life, and why cutting cancellations is the wrong place to start.
How to spot a wrong-fit member before they sign
The signals that show up in the first conversation, and the ones that show up in your ad copy long before that.
What to change first
The specific parts of your intake and your messaging that decide who walks through the door, and which one to fix in the next 30 days.
Roughly an hour of presentation, then fifteen minutes of questions. No workbook, no breakout rooms, no exercises. We present, you take what's useful, you ask what you want at the end.
Who we are
Atti Co-founder, Movit
Founded and ran two gyms over six years. OPEX ambassador. For the last two years he's coached gym owners and their teams on building a strategy that holds up. He's been on the receiving end of every cancellation email, which is a different education from reading about them.
Maud Co-founder, Movit
Sixteen years building marketing strategy, from small business owners up to one of the largest banks in Europe. She works on the core question before anyone touches a channel: why this gym, for whom, and why they'd stay. Strategy, not tactics.
Movit works with independent gyms, yoga and pilates studios. One of us has run gyms and studios for six years. The other has spent sixteen years on marketing strategy in and outside the fitness industry. We are not an ads agency and we don't sell you leads.
Worth 75 minutes if:
- You own an independent gym, yoga or pilates studio, roughly 50 to 150 members
- You're spending on ads and the member count isn't moving the way the lead count is
- You've sat through a guru pitch before and would rather not sit through another
Not worth it if:
- You run a budget gym or studio chain
- You want a Meta ads walkthrough; this isn't that
- You're looking for a template to copy tonight
29th of October · 1PM ET
75 minutes, live, questions at the end.
If you can't make it, register anyway. We'll send you something afterwards.
